Economics B A-Level
Market segmentation
What Market segmentation means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Market segmentation
Check what you remember
Read the wording for your board, then hide it and explain Market segmentation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
The process of dividing a heterogeneous market into distinct, homogeneous groups of consumers with shared needs or characteristics.
Topics that use Market segmentation
- Understanding the consumer (Pearson Edexcel A-Level)
Related terms
- Bias
- Demographic segmentation
- Geographic segmentation
- Market research
- Primary research
- Psychographic segmentation
- Quantitative data
- Questionnaire bias
Using Market segmentation in the exam
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