Questionnaire bias
What Questionnaire bias means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Questionnaire bias
Check what you remember
Read the wording for your board, then hide it and explain Questionnaire bias in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
A form of bias that can occur if survey questions are leading.
Topics that use Questionnaire bias
- Understanding the consumer (Pearson Edexcel A-Level)
Related terms
- Market segmentation
- Bias
- Demographic segmentation
- Geographic segmentation
- Market research
- Primary research
- Psychographic segmentation
- Quantitative data
Using Questionnaire bias in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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