Economics B A-Level
Psychographic segmentation
What Psychographic segmentation means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Psychographic segmentation
Check what you remember
Read the wording for your board, then hide it and explain Psychographic segmentation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
Grouping consumers according to their lifestyle, social class, personality, and personal values.
Topics that use Psychographic segmentation
- Understanding the consumer (Pearson Edexcel A-Level)
Related terms
- Market segmentation
- Bias
- Demographic segmentation
- Geographic segmentation
- Market research
- Primary research
- Quantitative data
- Questionnaire bias
Using Psychographic segmentation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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