Economics B A-Level
Primary research
What Primary research means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Primary research
Check what you remember
Read the wording for your board, then hide it and explain Primary research in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
Gathering new data first-hand for a specific purpose, such as through surveys or focus groups.
Topics that use Primary research
- Understanding the consumer (Pearson Edexcel A-Level)
Related terms
- Market segmentation
- Bias
- Demographic segmentation
- Geographic segmentation
- Market research
- Psychographic segmentation
- Quantitative data
- Questionnaire bias
Using Primary research in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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