Economics B A-Level
Market research
What Market research means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Market research
Check what you remember
Read the wording for your board, then hide it and explain Market research in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
Collecting primary and secondary data to quantify likely demand and gain insight into consumer behaviour.
Topics that use Market research
- Understanding the consumer (Pearson Edexcel A-Level)
Related terms
- Market segmentation
- Bias
- Demographic segmentation
- Geographic segmentation
- Primary research
- Psychographic segmentation
- Quantitative data
- Questionnaire bias
Using Market research in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Economics B questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Economics B A-Level termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge