Media Studies A-Level
Creative Intentionality
What Creative Intentionality means in Media Studies A-Level, as defined for AQA.
Definition of Creative Intentionality
The shift from intuitive 'making' to academic 'production', where every aesthetic choice is justified through its intended effect on the audience and its alignment with the set brief.
Topics that use Creative Intentionality
- Non-exam assessment (AQA A-Level)
Related terms
- Audience Addressing
- Audience Construction and Targeting
- Audience Positioning
- Audiences
- Authorship and Creative Control
- Convergence
- Economic Determinism
- Level 2 Cap
Using Creative Intentionality in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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