Business A-Level
e-commerce economics
What e-commerce economics means in Business A-Level, as defined for AQA.
Definition of e-commerce economics
Check what you remember
Read the wording for your board, then hide it and explain e-commerce economics in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Reach is national or global from the first day and the cost of serving one more visitor is close to nothing.
Topics that use e-commerce economics
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using e-commerce economics in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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