Business A-Level
mix consistency
What mix consistency means in Business A-Level, as defined for AQA.
Definition of mix consistency
Check what you remember
Read the wording for your board, then hide it and explain mix consistency in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Every lever has to say the same thing about the position the business has chosen, so the elements reinforce one another.
Topics that use mix consistency
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using mix consistency in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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