Business A-Level
penetration pricing
What penetration pricing means in Business A-Level, as defined for AQA.
Definition of penetration pricing
Check what you remember
Read the wording for your board, then hide it and explain penetration pricing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A low launch price set to buy volume and share, suiting elastic demand and falling unit costs.
Topics that use penetration pricing
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using penetration pricing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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