Business A-Level
people
What people means in Business A-Level, as defined for AQA.
Definition of people
Check what you remember
Read the wording for your board, then hide it and explain people in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Covers recruitment, training and how much authority a front line employee has to fix a problem without asking a manager.
Topics that use people
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using people in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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