Business A-Level
physical environment
What physical environment means in Business A-Level, as defined for AQA.
Definition of physical environment
Check what you remember
Read the wording for your board, then hide it and explain physical environment in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Covers the tangible cues that reassure a buyer who cannot test the service first, from the state of a waiting room to the clarity of an app.
Topics that use physical environment
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using physical environment in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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