Business A-Level
price skimming
What price skimming means in Business A-Level, as defined for AQA.
Definition of price skimming
Check what you remember
Read the wording for your board, then hide it and explain price skimming in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A high launch price set to harvest early adopters and recover development spending before stepping down.
Topics that use price skimming
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using price skimming in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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