Business A-Level
promotional mix
What promotional mix means in Business A-Level, as defined for AQA.
Definition of promotional mix
Check what you remember
Read the wording for your board, then hide it and explain promotional mix in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The combination of methods a firm uses to say what it says and where it says it, running from advertising and sales promotion to public relations, personal selling, direct marketing and sponsorship.
Topics that use promotional mix
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using promotional mix in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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