Business A-Level
social media
What social media means in Business A-Level, as defined for AQA.
Definition of social media
Check what you remember
Read the wording for your board, then hide it and explain social media in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A cheap-to-enter promotional method that is expensive to do well, because it is a conversation the firm does not control and a complaint travels faster than any campaign.
Topics that use social media
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using social media in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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