Business A-Level
viral marketing
What viral marketing means in Business A-Level, as defined for AQA.
Definition of viral marketing
Check what you remember
Read the wording for your board, then hide it and explain viral marketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A method that costs very little per contact but cannot be commissioned to order, since the firm chooses the content and the audience chooses whether it spreads.
Topics that use viral marketing
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using viral marketing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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