Business GCSE
Customer
What Customer means in Business GCSE, as defined for AQA.
Definition of Customer
Check what you remember
Read the wording for your board, then hide it and explain Customer in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The person or organisation that purchases a product or service.
Topics that use Customer
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Consistency and positioning
- Consistency of the marketing mix
- Customer identification and understanding
- Customer needs
Using Customer in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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