Customer satisfaction and loyalty
What Customer satisfaction and loyalty means in Business GCSE, as defined for AQA.
Definitions of Customer satisfaction and loyalty
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Customer satisfaction and loyalty in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Good customer service can increase customer satisfaction, loyalty and repeat purchases, and can improve a business's reputation and lead to positive word-of-mouth recommendations.
Meeting and exceeding what customers expect before, during and after a purchase, so that satisfied customers return.
Topics that use Customer satisfaction and loyalty
- Good customer services (AQA GCSE)
Related terms
- Brand reputation and repeat custom
- Business costs and benefits
- Business reputation
- Communication and feedback
- Communication channels
- Complaint handling
- Convenience and extended availability for customers
- Corrective action
Using Customer satisfaction and loyalty in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Business questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
A week of Premium from your first lesson · Then the free plan continues · No card, no charge