Business GCSE
Customer value
What Customer value means in Business GCSE, as defined for AQA.
Definition of Customer value
Check what you remember
Read the wording for your board, then hide it and explain Customer value in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
What buyers value, such as price, quality, convenience or service, revealed by understanding customers.
Topics that use Customer value
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Consistency and positioning
- Consistency of the marketing mix
- Customer identification and understanding
- Customer needs
Using Customer value in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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