Business GCSE
Meeting needs through the marketing mix
What Meeting needs through the marketing mix means in Business GCSE, as defined for AQA.
Definition of Meeting needs through the marketing mix
Check what you remember
Read the wording for your board, then hide it and explain Meeting needs through the marketing mix in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Matching the marketing mix to the identified needs, so price, product features, promotion and place all fit what customers said they value.
Topics that use Meeting needs through the marketing mix
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Consistency and positioning
- Consistency of the marketing mix
- Customer identification and understanding
- Customer needs
Using Meeting needs through the marketing mix in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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