Business GCSE
Place
What Place means in Business GCSE, as defined for AQA, Pearson Edexcel.
Definitions of Place
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Place in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
One element of the marketing mix that a point of sale display supports because it uses the retail outlet itself as the promotional medium.
The element concerned with making the product accessible to customers, whether through physical stores or e-commerce channels.
The different channels of distribution used by businesses to get the product to the customer.
Topics that use Place
- The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)
- The marketing mix (Pearson Edexcel GCSE)
Related terms
- Price
- Promotion
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
Using Place in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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