Promotion
What Promotion means in Business GCSE, as defined for AQA, Pearson Edexcel.
Definitions of Promotion
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Reference: AQA
One element of the marketing mix that a point of sale display supports by putting the product in front of customers at the point of purchase.
How a business communicates with its target market to raise awareness and persuade them to buy, using advertising or special offers.
The element of the marketing mix that communicates with customers to persuade them to buy the product.
One of the elements of the marketing mix, within which competitions sit as a promotional tactic.
The element of the marketing mix within which advertising sits.
Topics that use Promotion
- The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)
- The marketing mix (Pearson Edexcel GCSE)
Related terms
- Place
- Price
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
Using Promotion in the exam
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