Product differentiation
What Product differentiation means in Business GCSE, as defined for AQA, Pearson Edexcel.
Definitions of Product differentiation
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Reference: Pearson Edexcel
Creating a unique selling point, such as superior design or exceptional customer service, so a business stands out from competitors.
How similar or differentiated the products in a market are, which is one of the key features of the market a business sells into.
Making a product or service noticeably different from competitors' offerings so customers see a clear reason to choose it.
Topics that use Product differentiation
- The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)
- Product (Pearson Edexcel GCSE)
Related terms
- Extension strategies
- Product life cycle
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
Using Product differentiation in the exam
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