Extension strategies
What Extension strategies means in Business GCSE, as defined for AQA, Pearson Edexcel.
Definitions of Extension strategies
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Reference: AQA
Deliberate actions taken during the maturity or decline stages of the product life cycle to prolong sales and delay or reverse decline.
Methods such as product updates, new packaging or targeting new markets, used when sales approach maturity.
Approaches that aim to lengthen the life cycle of a product that is reaching maturity or decline.
Methods such as updating packaging or adding features used to prevent decline.
Topics that use Extension strategies
- The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)
- Product (Pearson Edexcel GCSE)
Related terms
- Product differentiation
- Product life cycle
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
Using Extension strategies in the exam
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