Promotion within the marketing mix
What Promotion within the marketing mix means in Business GCSE, as defined for AQA.
Definitions of Promotion within the marketing mix
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Reference: AQA
One of the 4Ps, communicating with potential customers and building awareness or image rather than directly setting price, designing the core product or choosing distribution channels.
The element of the marketing mix in which sales promotion sits, often supporting a price or product objective such as clearing old stock or launching a new flavour.
One of the 4Ps, communicating with customers rather than setting price, creating the core product or moving goods to customers.
The element of the marketing mix that PR supports, working alongside advertising, sales promotion and personal selling.
One of the elements of the marketing mix, to which sampling belongs, used to raise awareness and encourage trial.
The element of the marketing mix in which a free gift sits, rather than price, product or place.
Topics that use Promotion within the marketing mix
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Promotion within the marketing mix in the exam
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