Business GCSE
Repeat custom and customer loyalty
What Repeat custom and customer loyalty means in Business GCSE, as defined for AQA.
Definition of Repeat custom and customer loyalty
Check what you remember
Read the wording for your board, then hide it and explain Repeat custom and customer loyalty in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Meeting needs encourages purchases, repeat custom and positive word of mouth, which supports revenue and survival.
Topics that use Repeat custom and customer loyalty
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Consistency and positioning
- Consistency of the marketing mix
- Customer identification and understanding
- Customer needs
Using Repeat custom and customer loyalty in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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