Business GCSE
Target Market
What Target Market means in Business GCSE, as defined for OCR.
Definitions of Target Market
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
The specific group of customers that a business aims its products and marketing efforts towards.
The specific group of customers at which a business aims its products and marketing efforts.
Topics that use Target Market
- Market segmentation (OCR GCSE)
- The marketing mix (OCR GCSE)
Related terms
- E-commerce
- Extension Strategy
- Loss Leader
- Market Segmentation
- Market Share
- Marketing Mix
- Demographic Segmentation
- Mass Marketing
Using Target Market in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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