Business A-Level
intermediary margin
What intermediary margin means in Business A-Level, as defined for AQA.
Definition of intermediary margin
Check what you remember
Read the wording for your board, then hide it and explain intermediary margin in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The share of the selling price taken by each intermediary in the channel, leaving the producer the rest.
Topics that use intermediary margin
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using intermediary margin in the exam
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