Business A-Level
multi-channel distribution
What multi-channel distribution means in Business A-Level, as defined for AQA.
Definition of multi-channel distribution
Check what you remember
Read the wording for your board, then hide it and explain multi-channel distribution in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Running both a short channel, selling direct, and a long channel through retailers at the same time.
Topics that use multi-channel distribution
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using multi-channel distribution in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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