Business A-Level
new product development
What new product development means in Business A-Level, as defined for AQA.
Definition of new product development
Check what you remember
Read the wording for your board, then hide it and explain new product development in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Developing something new spreads risk but burns cash long before any revenue arrives.
Topics that use new product development
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using new product development in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Business questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Business A-Level termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge