Business A-Level
service characteristics
What service characteristics means in Business A-Level, as defined for AQA.
Definition of service characteristics
Check what you remember
Read the wording for your board, then hide it and explain service characteristics in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Intangible, perishable and variable, and all three extra elements exist because of them.
Topics that use service characteristics
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using service characteristics in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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