strategy
What strategy means in Business A-Level, as defined for AQA, Pearson Edexcel.
Definitions of strategy
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Check what you remember
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Reference: AQA
The medium to long term plan that commits people and money, chosen to hit the goals rather than being the goal itself.
A long-term plan devised to achieve a particular goal or set of goals, outlining the direction in which the business will move.
Topics that use strategy
- Mission, corporate objectives, functional objectives and strategy (AQA A-Level)
- Corporate objectives (Pearson Edexcel A-Level)
Related terms
- corporate objectives
- Mission Statement
- Ansoff's Matrix
- balanced scorecard
- conflicting objectives
- Corporate Objective
- diversification
- external environment
Using strategy in the exam
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