Mission Statement
What Mission Statement means in Business A-Level, as defined for AQA, Pearson Edexcel.
Definitions of Mission Statement
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Reference: AQA
A broad, aspirational statement of a business's fundamental purpose — why it exists. It is not directly measurable and is not a SMART objective.
A qualitative statement of an organisation's core purpose and focus, which normally remains unchanged over time.
Topics that use Mission Statement
- Mission, corporate objectives, functional objectives and strategy (AQA A-Level)
- Corporate objectives (Pearson Edexcel A-Level)
Related terms
- corporate objectives
- strategy
- Ansoff's Matrix
- balanced scorecard
- conflicting objectives
- Corporate Objective
- diversification
- external environment
Using Mission Statement in the exam
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