Business GCSE
Affordability and demand
What Affordability and demand means in Business GCSE, as defined for AQA.
Definition of Affordability and demand
Check what you remember
Read the wording for your board, then hide it and explain Affordability and demand in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A customer's income shapes what they can afford, how often they buy, and which brands or product ranges they consider.
Topics that use Affordability and demand
- Segmentation (AQA GCSE)
Related terms
- Customer needs
- Customer needs and wants
- Demographic Segmentation
- Market Segmentation
- Marketing mix
- Marketing mix adaptation
- Marketing mix decisions
- Psychographic Segmentation
Using Affordability and demand in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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