Business GCSE
Marketing Mix
What Marketing Mix means in Business GCSE, as defined for Eduqas, OCR.
Definitions of Marketing Mix
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
The combination of product, price, promotion, and place that a business uses to meet customer needs and achieve its objectives.
The combination of product, price, place, and promotion strategies used by a business to sell its goods or services.
The combination of four elements (Product, Price, Place, Promotion) used by a business to market its products.
The combination of Product, Price, Promotion, and Place that a business uses to market its offerings.
Topics that use Marketing Mix
- Marketing (Eduqas GCSE)
- Marketing (OCR GCSE)
- The marketing mix (OCR GCSE)
- The role of marketing (OCR GCSE)
Related terms
- Market Segmentation
- Product Life Cycle
- E-commerce
- Extension Strategy
- Loss Leader
- Market Research
- Market Share
- Target Market
Using Marketing Mix in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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