Marketing mix decisions
What Marketing mix decisions means in Business GCSE, as defined for AQA.
Definitions of Marketing mix decisions
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Reference: AQA
In growth, price may stay competitive or shift as volumes rise, the product may gain features or versions, promotion moves from trial-building to preference-building, and place expands to wider distribution.
Matching price, quality, promotion and place to the chosen group, improving customer satisfaction and reducing wasted marketing spend.
Topics that use Marketing mix decisions
- Segmentation (AQA GCSE)
- The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)
Related terms
- Market Segmentation
- Marketing mix
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
Using Marketing mix decisions in the exam
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