Business GCSE
Customer loyalty
What Customer loyalty means in Business GCSE, as defined for AQA.
Definitions of Customer loyalty
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Customer loyalty in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The tendency of buyers to return to the same business and to resist switching to a rival.
Staying loyal to a product, which reminding supports for established products.
Topics that use Customer loyalty
- Good customer services (AQA GCSE)
- The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)
Related terms
- Customer engagement
- Customer loyalty and repeat purchase
- Profit margin
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
Using Customer loyalty in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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