Customer loyalty and repeat purchase
What Customer loyalty and repeat purchase means in Business GCSE, as defined for AQA.
Definitions of Customer loyalty and repeat purchase
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Reference: AQA
A satisfied customer trusts the business and is more likely to return, giving repeat purchases and positive reviews.
Satisfied customers return and spend more over time, which can raise revenue.
Something a free gift is often used to build by adding perceived value.
Topics that use Customer loyalty and repeat purchase
- Good customer services (AQA GCSE)
- The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)
Related terms
- Customer engagement
- Customer loyalty
- Profit margin
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
Using Customer loyalty and repeat purchase in the exam
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