Customer engagement
What Customer engagement means in Business GCSE, as defined for AQA, Pearson Edexcel.
Definitions of Customer engagement
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Reference: AQA
Creating a positive experience for the customer, building an ongoing, positive relationship so they feel valued and want to return.
Actively interacting and building a relationship with a customer, which builds rapport and makes buyers feel valued.
Something a competition can increase, alongside raising awareness and generating customer data.
Topics that use Customer engagement
- Good customer services (AQA GCSE)
- The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)
- The sales process (Pearson Edexcel GCSE)
Related terms
- Customer loyalty
- Customer loyalty and repeat purchase
- Post-sales service
- Profit margin
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
Using Customer engagement in the exam
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