Business GCSE
Customer segmentation
What Customer segmentation means in Business GCSE, as defined for AQA.
Definition of Customer segmentation
Check what you remember
Read the wording for your board, then hide it and explain Customer segmentation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Grouping customers by a variable such as income, which groups customers by how much money they have available to spend.
Topics that use Customer segmentation
- Segmentation (AQA GCSE)
Related terms
- Customer needs
- Customer needs and wants
- Demographic Segmentation
- Market Segmentation
- Marketing mix
- Marketing mix adaptation
- Marketing mix decisions
- Psychographic Segmentation
Using Customer segmentation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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