Product knowledge
What Product knowledge means in Business GCSE, as defined for AQA, OCR.
Definitions of Product knowledge
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Product knowledge in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Staff understanding the features, benefits, uses, prices and limitations of what they sell, so they can match a customer's need to the right item.
Having excellent knowledge to advise customers and answer queries during the sales process.
An employee's understanding of the features, benefits, and uses of the goods they sell.
Topics that use Product knowledge
- Good customer services (AQA GCSE)
- The sales process and customer service (OCR GCSE)
Related terms
- Customer retention
- Customer Service
- Brand reputation and repeat custom
- Business costs and benefits
- Business reputation
- Communication and feedback
- Communication channels
- Complaint handling
Using Product knowledge in the exam
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