Business GCSE
Customer Retention
What Customer Retention means in Business GCSE, as defined for OCR.
Definitions of Customer Retention
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
The ability of a business to keep its existing customers coming back to make repeat purchases.
The ability of a business to keep its existing customers returning to buy again.
Topics that use Customer Retention
- Quality of goods and services (OCR GCSE)
- The sales process and customer service (OCR GCSE)
Related terms
- E-commerce
- Product Recall
- After-sales service
- Competitive Advantage
- Customer Service
- Product Knowledge
- Quality
- Quality Assurance (QA)
Using Customer Retention in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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