Business GCSE
Segmentation
What Segmentation means in Business GCSE, as defined for AQA.
Definition of Segmentation
Check what you remember
Read the wording for your board, then hide it and explain Segmentation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Dividing a whole market into smaller groups of buyers who share similar characteristics or needs.
Topics that use Segmentation
- Segmentation (AQA GCSE)
Related terms
- Customer needs
- Customer needs and wants
- Demographic Segmentation
- Market Segmentation
- Marketing mix
- Marketing mix adaptation
- Marketing mix decisions
- Psychographic Segmentation
Using Segmentation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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