Business GCSE
Target market choice
What Target market choice means in Business GCSE, as defined for AQA.
Definition of Target market choice
Check what you remember
Read the wording for your board, then hide it and explain Target market choice in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Deciding whether to target one group or both with different marketing mixes after comparing what each group buys and values.
Topics that use Target market choice
- Segmentation (AQA GCSE)
Related terms
- Customer needs
- Customer needs and wants
- Demographic Segmentation
- Market Segmentation
- Marketing mix
- Marketing mix adaptation
- Marketing mix decisions
- Psychographic Segmentation
Using Target market choice in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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