Business GCSE
Targeting customers
What Targeting customers means in Business GCSE, as defined for AQA.
Definition of Targeting customers
Check what you remember
Read the wording for your board, then hide it and explain Targeting customers in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Choosing which group to serve so that marketing focuses on a chosen group rather than the whole market.
Topics that use Targeting customers
- Segmentation (AQA GCSE)
Related terms
- Customer needs
- Customer needs and wants
- Demographic Segmentation
- Market Segmentation
- Marketing mix
- Marketing mix adaptation
- Marketing mix decisions
- Psychographic Segmentation
Using Targeting customers in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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