Media Studies A-Level
Direction
What Direction means in Media Studies A-Level, as defined for AQA.
Definition of Direction
The act of giving clear, specific instructions and making creative decisions for others to execute.
Topics that use Direction
- Non-exam assessment (AQA A-Level)
Related terms
- Audience Addressing
- Audience Construction and Targeting
- Audience Positioning
- Audiences
- Authorship and Creative Control
- Convergence
- Creative Intentionality
- Economic Determinism
Using Direction in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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